For years now, as consumers and governments have become increasingly aware of the dangerous amount of sugar and carbs in the modern diet, the big-name soda brands and other food industry giants have been scrambling to meet new regulations and a demand for healthier options. The unprecedented pushback against these products have been born out of desperation: obesity epidemics around the globe have necessarily brought an outraged public to the doorstep of the industry’s worst offenders.
Pepsi’s Shift Away from Sugar
In 2016, the World Health Organization released a report linking sugary drinks and overconsumption of sugar to rising obesity in rich and poor countries alike. In it they encouraged a tax on sugary drinks, the likes of which had already been successfully implemented in some U.S. cities.¹ PepsiCo responded with a plan to drastically cut down on the amount of sugar in its products over the course of the next ten years. These promises were driven, they admitted, by changes in consumer demand and pressure brought on by the new research.²
The company, which owns a number of non-soda brands such as Naked Juice and Tropicana, also tried shifting marketing resources and shelf space away from Mountain Dew and Pepsi and focusing more on their waters and other non-soda products.³ Though executives feared the company had overextended itself and abandoned its core products, analysis of the recent dip in the stock markets and Pepsi’s steady growth over the last several quarters suggests that the reallocation of its resources may not have been in vain.4 As time goes by, it seems the company will rely less and less on its namesake product and similar sodas.
Sugar Titans on the Ropes
Indeed, with people and governments everywhere responding to the growing research, vast decreases in sugar consumption are on the horizon. Coke, equally frightened by these developments, resorted to a public contest offering a million dollars to anyone who comes up with the zero calorie, all-natural sugar substitute.5 Considering the potential benefits of such a miracle product, however, some say the prize isn’t really enough.
The reality is that soft drink sales have been in a decade-long decline, and both Pepsi and Coke have been forced to acquire and advertise healthier subsidiary brands like Dasani, Smartwater, LIFEWTR, and KeVita.6 The push against sugar has been a long time coming. As industry titans are forced to reorganize their profit portfolios, one can only hope that the momentum lasts.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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