Toronto-based meal prep company OTR Meals (“On The Run”) recently expanded their offerings to include low-carb menu options. This is a reflection of the continuing and increasing popularity of the keto and paleo diets. For most, the words “fast food” bring to mind oil, carb, and sugar-laden meals delivered lukewarm to the door. OTR Meals is looking to change that by providing clients with convenient, healthy options.1
Fast Food Reimagined
Looking at the billion-dollar fast food industry, the founders of OTR realized there’s a market for a healthy alternative. Their chefs partner with nutritionists to create meal plans that cater to people on low-carb, vegan, and balanced diets. Customers are given a choice of meal plans and order six meals at a time. Deliveries are made Sundays and Wednesdays, ensuring the food is fresh when eaten. Additionally, the company works to educate consumers on how diet can affect their bodies. They provide their clients with tips to help them get the most out of their meals.
A Growing Trend in Fast Food
Though currently only delivering in Toronto, the popularity of OTR reflects a growing trend of consumers looking for healthy alternatives to fast food. Customers are willing to pay a little more for their meals to be healthy in addition to quick and convenient. Documentaries like Supersize Me, and books like Michael Moss’ Salt Sugar Fat have been exposing the unhealthy side to eating out to a generation of diners. People increasingly want to know what’s in their meals, making decisions based on health as much as on taste and price. There also appears to be particular demand for low-carb options, as people turn to low-carb diets to help combat diabetes or manage weight loss.
The food industry is answering that demand. This year, PlateJoy became the first meal plan to provide low-carb plans paid for by insurance for members with diabetes. Some restaurants have also stepped up to cater to keto and other low-carb dieters, like the a’Bravo Bistro in Green Bay. Even McDonald’s is jumping on the low-carb bandwagon, offering low-carb options in Happy Meals. With OTR added to that group, it looks like healthy fast food is a force to be reckoned with.
NUTRITIONAL DISCLAIMER
The content on this website should not be taken as medical advice and you should ALWAYS consult with your doctor before starting any diet or exercise program. We provide nutritional data for our recipes as a courtesy to our readers. We use Total Keto Diet app software to calculate the nutrition and we remove fiber and sugar alcohols, like erythritol, from the total carbohydrate count to get to the net carb count, as they do not affect your blood glucose levels. You should independently calculate nutritional information on your own and not rely on our data. The website or content herein is not intended to cure, prevent, diagnose or treat any disease. This website shall not be liable for adverse reactions or any other outcome resulting from the use of recipes or recommendations on the Website or actions you take as a result. Any action you take is strictly at your own risk.
Dr. Rosmy Barrios, MD is an aesthetic medicine specialist whose work focuses on patients who are treated for obesity, metabolic syndrome, and other weight-related issues through nutritional analysis, keto diet programs, and supporting medications.
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